Cute Video about buying Custom Wigs

The point of the video is to distinguish between the two types of "custom wigs" that exist in today's industry. One is the true custom, which is made to order with a custom made cap created to fit the customer's head exactly and made to specification including hair color, texture and thickness.

The out of box custom, or "semi-custom" is used to describe pre-made wigs which mimic the high end features of a true custom wig, but are not actually made to order. Often wig salons will add highlights or low-lights, adjust the cap size either through sewing or stretching and make other modifications. Unfortunately many of these pre-made wigs cost $2000-$4000.  I suspect that throwing in the word "custom" justifies wig shops and sheitel machers to sell these wigs at such a high price tag. 

Short Movie about Buying a European Wig

In this video our wig consumer gets no direct answers to her questions about the wig she is trying on...